INTRO Surabaya (Review)

Hi Guys! intro surabaya
As promised, this is the second post that I have been writing about the newest trend among eatery places in Surabaya, which is a ‘modern food court’. If you haven’t read the first one, you can read it here. These new joints that I’m going to review are relatively fresh as well, it hasn’t been a month since they opened. I would say that the concept is much more unique than just a regular ‘modern food court’ because they claimed the brand as a ‘living’ magazine.

INTRO SURABAYA

From what I know and what I heard, INTRO is a name of a magazine that picked up stories about young entrepreneurs in the creative industry, culinary, and fashion. From there, they are then showcasing their businesses in this retail store. So in short, what you’ll read in the magazine, you can experience as well in the store, it’s like stepping inside the magazine, literally. The first volume is called Cloud Walker and you can read the magazine on their website. I think they also have the physical paper print magazine, but I couldn’t find one when I was there.

Intro retail store is on the east side of Surabaya, it’s in between Crazy Crab and Galaxy Mall. The outside look is really simple, just a plain white building with a black “intro” sign on top. If I didn’t know about it, I wouldn’t see it as a retail store I guess, I might think of it as an office building instead.

Intro is a two-floored building that can accommodate around 80-100 people inside. The overall theme is pretty much black and white, and it contains not only food & beverage tenants but also fashion tenants. Like a magazine that always changes its content, I’m positive that it’s going to be the same with Intro. Probably next month there will be changes in most of their tenants, but will all of them go? I don’t know.

The tenants that take part in this Cloud Walker edition are : Basta, Salt & Light, Thai Street Food, Good Fresh, Dore by Letao, La Reia Cake & Co, Cholia, Baker’s King, Lewis & Carrroll Tea, Iven Oven & Caturra Espresso. While on the fashion side, they got : Flomors, Kont, Odilia + John, Marie & Frisco, and Atelier Marufe. I know most of the food tenants, glad I discover new names, but for the fashion tenants, I am quite on the blind side.

At the time, I went to Intro with my sweet Devita Lesmana, she’s my plus one for the whole day, thank you for being with me, Dev! <3 I ordered a salad from Good Fresh since I already knew their quality through our endorsement project before, and I wanted something refreshing for my lunch. Devita opted for a pasta from Basta, which was unique if I may say. We went upstairs to have a seat, the natural lighting that comes from the window was bright there and it was perfect for some (food) photoshoots.

Overall, it was nice hanging out at Intro. The place is very insta-genic, for both food pictures or ootd pictures. There are many tenants that you can choose from, but the price is in the higher range, even the price for mineral water alone is almost 10k. The phone signal there is apparently non-existence, and so does the wi-fi connection, a good excuse to finally be connected with the person you’re with, lol. There’s no EDC machine as well, so prepare your cash, okay?

SUMMARY

• Intro Surabaya
• Dharmahusada Indah Timur RR 19
• Sun – Thu : 11 AM – 10 PM
• Fri – Sat : 11 AM – 11 PM
• 70k- 100k/person